I’ve blogged earlier about the miraculous Jessica Roher but I’m not done. My ecstatic ‘welcome back Jessica’ post was totally justified and here’s why:
As you may or may not be aware, February (denial) was brutal business wise and when Doug showed me the numbers in March (anger), they hit me hard. Its hard to describe this turn of events. We started so hard and fast that seeing an empty restaurant in February was terrifying. I think it had a lot to do with expectations because I thought January would be slow but it wasn’t at all. February was a different story. ”They stayed away in droves,” some funny person once said. I didn’t know if we’d pissed everyone off and they weren’t coming back or if this was simply a seasonal adjustment.
Fortunately it was the latter and in March people came back. Business was good, however, in March the problem shifted from lack of sales to out-of-control labour cost as we tried to find the right team in the kitchen with little success. This continued into April (bargaining) and early May (depression) until the “whole kitchen quit” episode which I see as the turning point. Actually, there was another turning point earlier.
As I mentioned Jessica is now our bookkeeper. This means that she works in the dungeon-esque basement office usually alone or sometimes with Doug. The nice thing is that I can go and talk to her or them in private and work out whatever anxiety I have to work out. During one of these work out sessions in April and in between the hair pulling and gnashing of teeth Jessica looked at me with heartbreaking eyes and uttered the phrase no man ever wants to hear: “What happened to you?”
Since we’ve known each other and worked together in three different businesses over 4 years Jessica knows me better than most and has the maturity and guts to tell me the way it is. In fact, during my anger phase back in March I actually yelled at her over something really stupid. ”Ok,” she yelled back “You get three strikes and that’s number one.” Take that Caplansky. A month later she cornered me with the phrase no man wants to hear and continued “At the Magic Oven you were the best manager ever.” she said. ”That place ran that place like a clock. Why can’t you do that here.”
Holy shit, she was right. The mistake I made was that I didn’t think I had the skills to manage Caplansky’s. This wasn’t a staff of 15, we were 50. Everything was 4 times bigger than I’d ever experienced. I thought I needed other more experienced people to run the place. I hired two floor managers, a catering manager, a bar manager, a kitchen manager and a prep manager. After Jessica’s intervention I fired or eased each of them out and replaced them with Assistant Managers who report to me.
The last piece came together when the kitchen staff quit in early May and I strapped on an apron and got back to the stove. That same day I sent a semi-desperate Facebook message to Dan DeMatteis. The message was simple: “I need your help”. We had dim sum a few days later and I laid out the odyssey of the last ten months as honestly as I could. Dan agreed to join us on a consulting basis with the understanding that he would review our recipes, help create a repertoire of lunch and dinner specials, train staff, organize the kitchen for cleanliness and efficiency and help find the right person to take over full-time. If you’ve eaten our food lately, you’ll know what a stunning success he’s been.
Yesterday Jessica comes in to the office and we had a great chat about the current state of affairs. Things aren’t perfect. We had a flood on Tuesday that destroyed the chest freezer. The display fridge has been broken for weeks and the replacement is promised on a daily fucking basis without appearing. The air conditioning hasn’t worked since the idiot Sasha installed the new furnace in December. Clearly, we have our issues and struggles but Jessica said the most amazing thing to me. “You seem so calm, even kind of happy despite everything,” she said. ”I think I’m learning that this is what comes with the territory,” I said.
In the restaurant business we don’t get nice, quiet days or if we do it’s a really bad sign. Every day is fast and furious and thats what I love about it. Stuff breaks. Shit happens. Ray Liotta walks in sits at my bar. I fucking love it.
Jess then puts it all in perspective. ”It’s like the 5 stages of Grieving” (the Kubler-Ross model) she said. You’ll notice I’ve inserted each stage roughly next to the month when it occurred. ”But what am I grieving,” I asked. Long silent pause. Then I remembered something I’d said to Andrew Soren, Bev W and Joel Solish over a wonderful dinner at Parts and Labour on Queen WWW. ”Zane Caplan is dead,” I told them as we were discussing my last blog post and the whole issue of changing my name.
Now it made sense. All this time I was letting go of my past, saying good-bye to the person I once was. Seems you can’t rush these things. There’s a process involved but it all works out in the end. Thanks Jess.
Epilogue to this post:
I got home late last night feeling like Leo DiCaprio in that movie about the big boat and the iceberg, all ready to write the above when I received a message from a disgruntled customer. Below is an unedited (except I’ve removed his name) cut-and-paste of our exchange.
Him:
had an awesome lunch today. Ate nothing, drank nothing, didn’t even talk to a single staff member for 15minutes upon arrival. S’cool though, the Burger Bar seated us right away with an offer of beverages & prompt service. P.S. – Social media’s a bitch.
Me:
Ummmm, yeah, glad you enjoyed the Burger Bar. Next time try Free Times. Way to go.
Him (at 7am today):
Have you seen the Caplansky’s hate page? Funny shit.
Good business model ya got there. But as ‘Bad ass hipster’ who gives a fuck right?
Him (at 8am today):
So, I am laying down my weapons. It seems you have many apologists who, it turns out, are mutal friends, people I consider buds.
Seems this guy came in and was unfortunately ignored for 15 minutes. I didn’t get the “social media’s a bitch” bit until he mentioned the “hate page”. I think what he did was create a Fb “hate page” but took it down some time later. All because he waited 15 minutes. Let’s have a show of hands for everyone who has experienced this. We ALL have. It happens. He also posted a comment on my blog which didn’t make the cut. Sorry, dude. Not even sure why he calls me a “hipster”. I present this simply to give you some flavour of what its like to be me. He could have brought this to my attention and given me a chance to make it right but he didn’t do that. Yes, dude, it sucks to be ignored for 15 minutes when you’re hungry or in a hurry and I’m sorry it happened but I can assure you it wasn’t personal. The next time you come in, then it will be personal.
Or as my father once said: “Don’t go away angry, just go away.”