New Year’s Resolutions

This year I wish I was in shul.  Friday night was a feast at my brother Mark’s house surrounded by loved ones.  Saturday morning was every caterers nightmare: I walk into the kitchen at 10 am to pack up for lunch at the Landsberg/Lewis’s and the cupboards were bare.  Worse, not a soul was in the building but little old (and getting older quickly) me.  What was that quaint expression from “Home Alone”?  AAAaaaaaaaaarrrrrrrrrrggggggggghhhhhhhhh! At high decibel.

I’ll spare myself the reliving of the ensuing 90 minutes and fast forward to our arrival at the catering venue.  If it weren’t for the graciousness and understanding of our hosts, I’m not sure what I would have done.  In fact, following what was the worst ever catering event I have ever been associated with (until the one today) Avi Lewis and his Uncle Allan Landsberg and cousin Steven insisted my assistant and I join them for a sampling of some of the finest Scotch Whiskeys I’ve never heard of.

Following the event I learned that we’d gotten our first bad review.  Comes with the territory.  However, reviewing restaurants that have been opened less than 2 weeks is unprofessional. Using an anonymous “expert” to say my matzoh balls are too small, my smoked meat too smokey and criticize my mother?  You’ve gone too far lady.  If I had a subscription, I’d cancel it.

I learned about the review in an email from Michael Cohl.  Michael asked me to have a hot tongue sandwich ready for him at noon “at all costs”.  Because I was catering at that time I didn’t learn until later that the kitchen never heard from him.  This is very frustrating for me.

In the evening I dropped off a turkey to the lovely Jill Gluckman and family and then took my management team out for a traditional Rosh Hashanah Chinese dinner.  Following our dinner we walked back to the deli.  Along the way we all remarked on how we could all smell out meat smoking.  It was a wonderful moment.

This morning I was up and at ‘em – first one into work. I popped open the smoker door, hanging back so as not to get a blast of smoke in the face, but there was no blast.  No blast, no puff, not even a whiff.  When they moved the smokers, someone had connected the smokers to an inadequate power bar.  By my estimation the bar switched off shortly after we admired the olfactory pleasure of our work following the seafood fiesta at Xam Yu.

As a consequence, David and Ruthie Muller and their guests would not get our best.  We tried to steam it quickly but there are no shortcuts with my food.  It takes three hours to steam.  It just does and I’d have to take turkey and grilled versht and every ounce of charm I could muster up to the Muller’s place and try my best.  They loved the turkey and versht.  And they were more understanding than they needed to be.  I am blessed to have better customers than I may deserve.  Very few aren’t very nice but these folks are top drawer.

Being featured in Gourmet Magazine was huge for me.  Being panned in the National Post not so much.  These are my realities.  The challenge is not to get too high or too low but to just do my best.  I love my food and want the best for my customers, staff and investors.  Although we were closed over the weekend for Rosh Hashanah, I’m totally exhausted.  Can’t wait for Yom Kippur.  lol

The ironic thing is that in the period between these two High Holidays, Jews are meant to ask people they have wronged for forgiveness.  It seems to be more of a constant occupation for me these days rather than being reserved for special occasions.  But I was reminded the other evening by a special young lady that I am surrounded by people who care deeply about my business.  This is a blessing.  We’ll not just survive but endure and do whatever it takes to be the best we can be.

That which does not kill you makes you hungrier.

About Zane Caplansky

40 yr. old Toronto boy trying too eek out a living owning a deli. Been open 18 months and still loving it - mostly.
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  • http://www.itspot.com vicky

    Zane..I am laughing my head off. I completely enjoyed reading your rosh hashana experience and hope that you have a very restful yom kippur.
    You deserve it!!
    p.s I like your attitude
    p.s.s as I write this, my parents are digging into the ptcha!!

  • Matt C

    Nu? Something different you expected?

    Listen, you’re not competing against other delis in town. You know this. No-one else (to my knowledge, with the notable BBQ exceptions of Phil’s, the Memphis Smokehouse in North York and Stockyards) is smoking meat in-house and trying for your kind of product. You’re competing against ideas- against Schwartz’s, against the wife’s cooking, or worse, against someone’s mother’s cooking. An audience impossible to please.

    You and your team do good work. You know this. It’s enough. When your front-of-house is on par with your kitchen staff (give it time), it’ll be even better. No doubt you’re smart enough to focus on long haul sustainability, not short-term reviews. Big picture.

    Shana tova to you and yours, along with a sweet new year.

  • http://www.caplanskysdeli.com Zane Caplansky

    Matt, you are indeed a mensch. Thanks for your encouragement. We work hard and people like you make it worthwhile.

  • Panic

    My partner and I were at your new location on your opening weekend. There were some hiccoughs. Some things were slow. But when the knish came, with that gravy that has absolutely converted me, I was beyond happy. The space is great, the new staff was trying their best, and the food has only improved from the amazing stuff I first tasted at the Monarch. Thanks for doing what you do. I’ll be back, and often!

  • Stuart Barr

    Zane,
    had your beef once at MT- then again today. Sir- your food is excellent, and getting better.
    So, I have to say something helpfull- Get better mustard packages! (for me, I have in my office fridge, others don’t) other than that, what can I say but I will be back, soon. And take all the time off you want and/or need at tthis time of year. Your customers will be there after the holidays.

  • David Levy

    Zane,

    Even with my mother whining how you didn’t phone her back (oy), and even with her threatening not to come back if you didn’t apologize (double oy), you know you’ve got me as a customer for as long as you’re open.

    I’d rather come to your shop anyway; the workers at Schwartz’s aren’t the friendliest folks around, if they even pay attention to you. From what I’ve seen, you’ve hired a great group of people and that only makes things so much better.

    You know, if the foreigners and altakukers want to complain that your deli isn’t this nor that, let them. You have the best product in town (not that there’s much competition); that’ll keep the people coming.

    Shana tova, congrats on the article in The Gourmet (!!) and I’ll see you soon.

    David

    p.s. I want some of that “so good it’s unknown” Scotch. ;)

  • Steve r

    I’m from Montreal and I know deli. I lived in ny and philly and I know deli. yours is the best I know. if the service is slow it’s because others share my feelings about ypur quality. in time things will come together. keep it up

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