What a difference a year makes

Happy Birthday to me! It’s past midnight and like any self-respecting one year old, I couldn’t wait to start celebrating. Yes, beloved readers, exactly one year ago tonight I was about to open “Caplansky’s at the Monarch”. I didn’t have the chutspah to call it a Deli – Steven Davey was the first to coin that phrase a few weeks later in his “Best Sandwiches” issue. I just wanted a place to serve sandwiches. In fact, my original business plan said I’d serve 2 sandwiches a day for the first three months. Seriously.

I remember this time one year ago vividly: I was a bundle of nerves trying to remember all the things I had to do the next morning. If I did sleep, I didn’t sleep much because I got to the Monarch at 6 am so I could smoke a second batch of meat that would be ready for dinner service. I walked into the kitchen, loaded the smoker and flipped the switch. Nothing. I toggled the switch up and back. Nothing. Plugged, unplugged and plugged again. Nothing nothing and nothing. I started hitting it and even less happened. Clearly, Murphy is also an anti-Semite.

Charlotte, my gf at the time saved the day by renting a car and driving up to Bass Pro Outlet and bought me another smoker. She also talked them into exchanging my broken one even though I hadn’t bought there so by the end of the day I had two. This didn’t even matter because thanks to David Sax my entire meat supply for the week was eaten by Globe and Mail readers. Smoker or not – I hadn’t cured enough meat.

On that day the lovely Jessica Roher was serving customers and uber vegan (and lovely) Megan Russell was helping me in the kitchen. I first hired Jessica as a server at the Magic Oven where I was a manager. Megan came there looking for a job in a vegan friendly environment and ended up… well you know where she ended up. Incidentally, Megan is still with me which tells me that either I am not impossible to work for or she is a saint. If you know either of us you’ll know that the truth lies towards the latter.

The rest of my story is pretty well known because of the frankly disproportionate amount of press coverage I’ve garnered. Don’t get me wrong: I deeply appreciate every word that has been written. Love me or hate me they care enough to write. All of that press and more importantly the word-of-mouth has driven my business right out of the Monarch and into my own Delicatessen. I’m so busy now with trying to open on time and on budget that I had neglected to plan anything special for tomorrow until young Mr. Sax reminded me that tomorrow is worth celebrating.

“Pain is a part of life” the Buddha is reported to have said. And let’s be clear: I have experienced real pain in my 40 years. Not the physical stuff that heals and may leave scars. I know that pain too but the its the other kind, the emotional pain of betrayal and rejection that I know all too well. So when life gives us the opportunity to celebrate then celebrate we must.

With an offer of free ice cream, balloons and cheap beer I invite you to stop by and wish me “mazel tov”. Mostly I want you to let me thank you for your support. When you’ve felt cold and alone, when you’ve lived in your car and had no where to go, its really easy to feel grateful for the love I’ve gotten from this city.

Just over a year ago I named myself Caplansky and in doing so I found my place in this world and that place is right here at home. I make sandwiches – simple as that. Maybe its more than that… a year ago I was a sandwich maker and now I’m a Deli Man. My business may succeed and it may fail. Win or lose: I love you, Toronto and I know you love me too.

About Zane Caplansky

40 yr. old Toronto boy trying too eek out a living owning a deli. Been open 18 months and still loving it - mostly.
This entry was posted in Caplanskys. Bookmark the permalink.
  • Aaron

    Mazel tov Zane! You are a mensch and an incredible restauranteur. All the best in your second year. If this is what you’ve accomplished in your first year, I can’t imagine what the new location will bring! But I’ll tell you – I’ll be ready with a full appetite.

  • Warren

    That’s really nice.

    Mazels, man.

  • Jessica

    I remember opening day very well. It was HECTIC to say the least.

    I had dinner with my family that week. We were talking about the success – the news reports, the hype and the word-of-mouth.

    My sister commented that if Caplansky’s were to become a long-lasting staple Toronto restaurant, when I am old, I will go with my family and inform them for the hundredth time – “I was there on opening day – I was the first waitress at this Deli. At the time, the pop’s cost one dollar…”

    Congrats Zane.

    PS – Megan is a saint.

  • David

    Well, Zane, now I can tell my parents why you weren’t around last night. Looks like we came a day too late!

    You know you’ve got my full support and that I’m really looking forward to the new location. Jerry told my dad he insured the new place (so another step climbed), but dad doesn’t understand why you’re moving. I tried to explain it, but he was too busy enjoying the soup. Go figure!

    Mazel tov for lasting a year in that hectic environment. It takes a dedicated person to live through it; and your customers are better for it.

    David :)

  • Chris Luty

    Well done Zane.

    I’ve heard and experienced some of that same pain (and some of it with you!!), and have enjoyed reading about your ongoing success. But hey – if to experience pain is life, so is taking calculated risks, whether it be opening a deli or jumping out of a plane. Sorry I missed one of those, but some day I’ll get down there for a sandwich myself. In the meantime, congratulations and know that you’re in my thoughts. Come out for a visit when you have a chance.

    cheers,
    chris

  • http://www.arcinstitute.net Billie Mintz

    i remember that day showing up to caps and it was packed. i had brought my goyim girlfriend who had never tried the smoked meat before. I was raving about you kid. when i arrived it was packed. what happened? i thought to myself? it took 20 minutes to be seated and their were no forks! i was at first a bit offended because it was until then the joint that i loved to tell people about and now everyone knows. yes i was happy for you but it was like i was being cheated on and like everyone knows about a partner who decides to have an open relationship with you and starts sleeping with others against your better judgment, it does take some time getting used to (am i the only one who has experienced this?) but eventually you get used to it and remain grateful for even getting a turn… anyway as you so boldly admitted, that day your meat sucked adding insult to injury. my girlfriend didnt know what I was raving about. but luckily you mentioned the issuein your blog and it saved my impression of you (as i mentioned in your blog back then) (i didn’t know about smoking meat and that the problem was you didn’t have enough time to smoke the meat because you ran out of the first batch)

    well ever since then and before then, your meat has been perfect I have enjoyed many sandwiches, shared them with my family and friends, and nothing better than arriving and seeing you, my new friend and meat smoker (everyone needs a meat smoking friend in their life). You make everyone feel a part of the family and that’s what makes caps such a great place to dine.

    And even though my dr. told me to stay away from this kind of food (how can i pass up poutine fries smothered with smoked meat?) I still find the right times to enjoy the best food I have ever eaten. i pay for it but its well worth the price.

    The monarch will be missed. you have created a community where everyone loves to visit and that is a great mitzvah.

    Zane, mazel tov on your success and what you have brought to Toronto. It is very exciting to tell people about you “what? you haven’t heard of caplansky’s?” and to see people’s eyes brighten at the explanation of the pleasure received from every bite. if my dead were still alive they would be part of your feeding family too.

    I look forward to being at your new home on College.

    Mazels, my deli friend, mazels.

    Billie Mintz
    http://www.arcinstitute.net

  • http://www.lilliankapluncentenary.com/ Susan Alexander

    Hello, Deli Man!

    Mazel tov! Congratulations!

    We celebrated my partner, Harold’s, birthday at your deli and we look forward to celebrating many more occasions there!

    Keep smokin’!

  • Tenzin Nordhen

    Many Congratulations for a very very successful first year.
    Sky is the limit and I have no doubt that success will follow you, for the person you are and the way you run restaurant.
    Wishing you good luck!

  • http://www.insidehealth.ca Vicky

    Mazel Tov!!
    I read many reviews and finally had the chance to check out your smoked meat!! The reviews were correct…delish!!
    I hope you enjoy many more years of business.

  • David Moren

    From California to Caplansky’s, you are missed my dear cousin. From all the great reports (and articles, and reviews, and blog responses, and…), I feel like I’ve been there myself. Alas, I look forward to the day I can poke my head back in the kitchen and surprise you with a real life hug, and maybe just maybe, sample a bite of your famous tastings (it would be my first meat in over 10 years!! THAT’S how much I love you).

    To those who don’t know, not only is it Caplansky’s birthday, but it’s also Zane’s!! Happy (early) Birthday cousin – hope it’s as great as your last year has been.

    With love,
    David (& Traci)

  • Arnie

    Hey Zane! A bit late with this post; I hope you read it. Let me first congratulate you on a magnificent, meteoric year. (Or is that
    “meat-eoric”?) You and your brisket were the hit of our Chanukah party, and if I squint just right, I can induce a sense memory of your fabulous smoked meat. It’s true that we haven’t been back to the Monarch, but that’s because we want to enjoy the whole package, including venue. I’m not going to rag on about the Monarch. I fully understand why many have a great deal of affection for the place. And I commend you for a brilliant initial business plan, born of necessity. But clearly you are now making the right move, and we CANNOT WAIT to be there! Mazel Tov again. We hope to see you soon.

  • http://www.caplanskysdeli.com Zane Caplansky

    Thanks Arnie. I know how you and Rita feel about the Monarch and I wish I could say I’m moving just for you but that wouldn’t be completely true (and I’m a stickler for the truth). On the other hand, your brother has been in a bunch of times and he represents you well. I know I’ll see the rest of you at 356 College.

blog comments powered by Disqus