New Site
So? Whadyathink? Nice, eh? Designer Rob Wiggington and webmavin Steve Ishiwara have made my site something I’m really proud of. It looks and feels like the restaurant and its going to get even better. We’re going to offer online ordering and delivery soon plus we have a first anniversary coming up in a few months. I even like the idea of posting a webcam of the dining room so you can sit at your desk and dream about a sandwich or knish with a Vernor’s or Black Cherry.
Steve fixed the comments problem so feel free to fire away with your ideas and suggestions. The “Complaints Page” is coming soon so you can hang onto those for the moment. I kid. I like to hear it all – constant improvement is what we’re all about. That, and listening politely to everyone’s suggestions on how to improve. Nod and smile.
I’ve just spent the last few moments looking at a world map showing all the places web visitors have come from. Almost as mind-blowing as directing traffic on a Saturday afternoon. The latest mention in Toronto Life certainly hasn’t hurt us. I remain astounded by the level of media attention we get but maybe I shouldn’t be because at least a few of Toronto’s best food writers are also regular customers. That being said, I still have no idea who Joanne Kates is. All rumors to the contrary are untrue.
Yesterday was crazy. Paul and Lucy Sadowski celebrated Paul’s B-day with friends and family and then the place filled up for the next three or four hours. In the madness, Stephen Lewis, Michele Landsberg, her brother Allan, son Avi, wife Naomi and sister Jennifer lunched heartily. Towards the end of their meal, a fellow walks in with an accordion and orders a combo. No case, just the instrument. Seeing the man, I approach. ”We trade food for music,” I said. I think he thought I was joking. ”What do you play?” I asked. ”Russian, Jewish music,” the young man said. “Hit it,” I said. He played a few songs – he was really good and then left. I love stuff like that.
Next week we host the media launch for the Toronto Jewish Film Festival. I intend to showcase my catering with a stunning array of traditional deli fare presented lavishly atop the pool table on the second floor of one of this city’s dingiest bars. lol Look for pics soon.











March 22nd, 2009 at 1:36 pm
Nice visual upgrade, but what are those dirty yellow plastic navigation blobs supposed to represent? How do they support the deli theme?
March 22nd, 2009 at 6:07 pm
Forgot to say that I really like the photo!
And your food!
March 23rd, 2009 at 2:13 pm
Thanks Al. The splotches are actual globs of mustard. Rob the designer splotched and photographed them himself then digitized them. I’m sure you’ll agree they support the deli theme. After all, mustard is the glue… lol
Incidentally, Rob’s rebranding work with us has recently been recognized by Design Edge Magazine. He’s fantastic.
March 23rd, 2009 at 3:20 pm
Those yellow blobs look like mustard to me.
Nice upgrade to the site. I`m looking forward to seeing how the online ordering and deliver works.
With Spring approaching we`ll be hauling ass back up there again more often. (Though I`m still secretly hoping for a new location a little east and south, Kensington perhaps or even closer to the homestead around King & Spadina. Heh.)
Anyways, keep up the good work. Now I`ve got smoked meat and poutine on the mind. *Homer drool*
March 24th, 2009 at 2:24 pm
Mustard!
March 24th, 2009 at 3:27 pm
Hubby is a film critic, and seriously resents getting up early for film festival press conferences. But he’s been looking forward to the Jewish Film Festival press conference for weeks, however, because of you! I might try to sneak in with him.
March 24th, 2009 at 5:17 pm
Zane, the site looks great…. but where’s the kishka?
March 25th, 2009 at 1:08 pm
Love it. How about a sign to match?
March 28th, 2009 at 5:08 pm
when robin and i were there a few weeks ago, this older lady was complaining to your waitress that your smoked meat is “misleading”. she suggested you should also make Mtl-style smoked meat.
i was so angry at her ignorance that i had to stop eating the knish for 3 seconds.