Authenticity
Wednesday, December 31st, 200818 months ago, sitting in the Pourhouse (literally and figuratively) drinking mint tea while waiting for Hart Lambert to return from Montreal with a promised Schwartz’s sandwich, I never imagined any of the events that would culminate in my writing this. It was close to 1 am and Charlotte and I were on our fifth cups of tea. I kept looking at my phone but the thing wouldn’t budge. Hart wasn’t coming. Instead of getting depressed or nostalgic I got angry.
Over the next 10 minutes from the depths of my soul and out my mouth flowed unpunctuated sentenses of suppressed rage. I wasn’t mad at Hart: I was mad at life. And from that well of resentment sprang my moment of truth. That truth must be obvious to anyone who has come this far on the journey with me because to be reading my blog means that you have invested something in me (and I dearly thank you). My truth, that I should open a deli was a moment of clarity, a catharsis, 39 years in the making. I should have said it through tears while tearing off my clothes but I didn’t.
When I was a little boy and anyone asked me what I wanted to be when I grew up my answer was always the same: “I want to own a restaurant”. Unfortunately and for whatever reason this idea wasn’t warmly embraced by those around me. My grandmother once joked that the only reason I wanted to own a restaurant was to eat my own deserts. It was an innocent enough comment from a woman who loved me dearly but being a sensitive kid and combined with other peoples’ teasing I put away my childish dreams.
Years later when my father helped found Lime Rickey’s he put his shares in my older brothers’ names and included them in discussions about the business. I was told that I couldn’t work at the restaurant because the rest of the staff would resent me. But my input was sought and I’ll give you a moment to guess in what area… the deserts. I was invited to another partner’s home to give my opinions on the deserts. True story.
When I was 25 I took a backpacking trip around the world that lasted almost five years. Six months in I found myself in Sydney Australia and out of money. I took a bus to Sydney University and spent a few hours concocting a fictitious restaurant resume. Who’s gonna call Canada to check? Fake resume in hand I walk up and down Military Road and landed three job offers in one afternoon. This was the beginning of a hospitality career that would see me tend bars in London, make chai in India, rise from dishwasher to sous chef in Fernie BC and finally return to Toronto to finish at the top of my class at George Brown College.
But this was Toronto and sure enough all of those taunts and teases came back. I simply couldn’t work in a restaurant here in my hometown. Some might think I was arrogant but I prefer to think of myself as damaged. Why should I be ashamed of my love for restaurants? Why should I be embarrassed to be myself? After graduation I worked on my mother’s election campaign and following that, my brother’s by-election effort to succeed my mother. It would be five years until I would return to restaurants and in that period I experienced, a marriage, a divorce, great business success and ultimate failure and an estrangement from my family.
For seven years I journeyed along what Scott Peck called “The Road Less Travelled”. I sought and found answers to the questions in the preceding paragraph. It was a slow, lonely and often painful process. Like I said, it took seven years and in that time I came to terms with many truths about myself. I realised I am not be who I thought I wanted to be but thats okay because I like who I am. Faults and all.
Thus, when I had my moment of clarity, my deli epiphany in the Pourhouse 18 months ago it was not a first step at all but part of a process that had begun years before. In the following weeks and months as that process evolved, I found David Sax’s SaveTheDeli.com website and joined. I sent him a message telling him I was trying to start a deli in Toronto not realising that he lives here too or that he’s just finished writing a book on deli or that I was probably the 10th person that month to send him a similar message. But when I signed my lease at the Monarch Sax wrote me that he was going to pitch the Globe and Mail about a story on Jewish food coming back downtown. ”Yeah right,” I thought ”As if.” We hadn’t met yet and I still had no idea he was a journalist and mensch.
The rest is history. Sax’s article caused me to run out of food on Day 1 (June 10) and began the buzz that landed me in Joanne Kates’ Top 10 of 2008. Alphabetical or not, I was in fact first on that list (lol). In between, Steven Davey featured me in NOW magazine three times (Best Sandwiches, Best of T.O. and Best of 2008 issues), Corey Mintz wrote two pieces for The Toronto Star, Toronto Life put me on the cover of their November issue and printed a wonderful review, BlogTO.com named us Best Deli and National Post printed that review as well as a piece about our Grand Opening. I also did two televised pieces with Mio Adelman on CBC’s Toronto Living and was talked about on CBC Radio’s Metro Morning show. If you do a search of my last name on Chowhound.com you will find five pages of discussion thread.
A dizzying year to be sure but none of this was solicited in any way – except I did unsuccessfully bug Steven Davey to review us and sent messages to food writers apologising for running out of food after the crazy opening we had.
What’s my point? Do I need one? This is my kvetchfest so quit bugging me and lower your expectations. I’m a “brisket slinger” not a writer but indeed I do have a point. It took me 39 years to figure out or at least remember what I wanted to do when I grew up and it took me even longer to finally grow up enough to see it through. I believe that the success I have achieved to date and the accolades tossed my way are a reflection of these facts. Success in my little world is not measured in dollars or customers or press clippings. In fact, it’s not measurable by any means. I am successful because I live my life authentically and on my own terms. I am successful because I know who I am and I love myself.
Resolutions for the New Year? Sure. I resolve to post shorter blogs. I do thank you for caring enough to read this far, for your support, love and friendship. I wish each of you, your families and loved ones a DELIcious New Year. 2008 was a wonderful year and something tells me 2009 will be full of surprises.





